한국 애니메이션산업 환경변화에 따른 정부지원정책 및 법 제도 개선방안연구 OTT 플랫폼 애니메이션을 중심으로

Recently, with the rapid evolution of digital networks, various types of content distribution platforms have emerged. Among them, Korean entertainment content, such as Korean movies and drama series, has been gaining worldwide attention and growing through global OTT platforms. On the other hand, the current Korean animation industry has a slower growth rate compared to other content industries, and many animation companies have suffered greatly due to the COVID-19 outbreak in early 2020. To prepare for such a variable and constantly changing industrial environment, the current government support policy and regulation for the animation industry must be revamped to revitalize the industry. In the case of the animation support policy implemented by the central and local government agencies, it is necessary to establish a systematic support structure from the initial stage of development so that various high-quality creative works can be nurtured and produced. Additionally, as several OTT platforms have established themselves as mainstream media and have been earning significant revenue in Korea, the legal and business position of OTT platforms needs to be clearly defined through the improvement of related laws and systems. Based on this, we suggest laying the groundwork to boost the Korean animation industry by enacting specific related laws, such as the revised OTT version of the Korean animation broadcasting quota system and the mandatory investment of a certain portion of profits in the Korean animation industry by OTT platforms, as in the case of France and Canada.