기술창업기업의 시장지향성이 기업경쟁력에 미치는 영향과 R&D역량의 매개효과

Recently, technology startups based on cutting-edge technologies or innovative ideas have been activated, but it is true that technology startups are experiencing many difficulties in securing market competitiveness and growth. This study conducted an empirical analysis on 190 employees of companies with the purpose of revealing the structural causal relationship between market orientation and R&D capability of technology start-ups and corporate competitiveness. The results of the study demonstrated that the structural relationship between market orientation and R&D capability of technology start-ups and corporate competitiveness has a mutual correlation and has a significant influence. Overall, this supports the fact that it contributes to strengthening corporate competitiveness through strengthening corporate constitution by steadily strengthening key activities related to market orientation and R&D capability key factors to improve the competitiveness of domestic technology startups. In other words, it can be evaluated as implying that technology start-ups' pursuit of market orientation and strengthening of R&D capability are key factors for securing competitive advantage in the market for growth and survival as small but strong companies.