경쟁법과 개인정보보호법의 상충과 조화 -빅테크 기업들의 개인정보보호 강화조치에 대한 검토를 중심으로-

As we steadily move towards a data-driven economy, there has been growing awareness of personal data protection. Governments are increasing their level of regulations to better protect user privacy, introducing such measures as the European Union's General Data Protection Regulation (GDPR) and California's Consumer Privacy Act (CCPA). These regulations typically aim to increase transparency and control over user data, and big tech companies such as Google and Apple have responded with stronger privacy protection measures, which essentially involve not sharing user data with the rest of the market. These strengthened privacy measures aim to protect the personal information of users but have made it difficult for competitors to access the data that big tech companies have generated about users. Now there is controversy regarding whether these privacy protection measures are being used as a tool for big tech firms to monopolize the data market in violation of the competition law. The interplay between competition and privacy law has come into spotlight very recently, and there are no established principles for reconciling these two areas of law. As such, this paper seeks to explore the potential tensions between competition and privacy law in the context of data monopolies and to identify possible solutions for balancing these competing interests.