On Minimalism Packaging Design : Taking the Packaging of MUJI as an Example

Minimalism, as an emerging design concept in the last century, enriches the style and expresses the theme of design with concise and clear elements, which meets not only people’s overall aesthetic requirements but also their aesthetic needs. At the same time, it conforms to the development trend of the times, effectively avoids the discomfort brought by design works, and brings a kind of humanistic care in a more comfortable way. With the progress of the times and the increasingly complex packaging for the consumer market, consumers are growing tired and following green, sustainable, and people-oriented design. They choose the minimalist packaging design with simple lines, pure shapes, and large blank spaces, highlighting a strong sense of space. MUJI comes with a new way of consumption for contemporary consumers who pursue material enjoyment. It reminds people to tear off labels, remove redundant processing, and appreciate the material itself. It also advocates people to pay attention to product functions. Whether it is production and design, or packaging and manufacturing, MUJI highlights the functionality of products and greatly simplifies the complex production process. MUJI’s style has been influenced by not only minimalism but also oriental aesthetics such as Zen, and has become an innovative minimalist style with oriental aesthetics and regional characteristics. In this paper, based on the theory of minimalism, various domestic and foreign packaging cases were analyzed, and cases in which minimalism was applied to packaging design were explored by comparing classification and induction. In addition, in the application of MUJI packaging, minimalism products are specifically analyzed to help people understand the production of product packaging design according to the concept of minimalism