메타버스 내 다크패턴 디자인 유형 연구

This study aimed to deal with ethical issues such as user manipulation, psychological and emotional damage that may occur in the metaverse, and these issues could be designed through dark pattern design. Therefore, the purpose of this study is to derive cases and categorize types of dark pattern design that can be raised in the metaverse. For this purpose, we designed the dark pattern design selection criteria in the metaverse and explored cases through the selected platform. The study's findings are as follows. First, the types of 'visual directional guidance' and 'default forced advertising' that can occur in the virtual space of the metaverse were derived. Next, there are 'easy to tag viewing', 'forced sharing of avatars (infringement of portrait rights)' and 'metaverse stalking' types that can occur through avatars, which are the main agents of metaverse activities, Lastly, the 'disguise of profit with game currency', 'presenter designation by unilateral', and 'user offers subscription to user' types were derived, which can penetrate beyond the virtual space into the real space. The eight detailed types included not only the types induced by companies, but also the types induced by users. Furthermore, contrary to the initial design intention, types that cause negative results were also found. Based on this study, it is hoped that research on design ethics in the metaverse can be conducted more actively and that it can be developed into a user-friendly metaverse.