Development Problems and Countermeasures of Rural E-Commerce Logistics in the Context of Big Data and Internet of Things

As the Internet has expanded and the continuous expansion of online shopping in China, many rural areas alsohave sales outlets. Due to the impact of economic conditions, rural locations have inadequate e-commercelogistical infrastructure, the number of outlets is small, and each other is in a decentralized state. For variousreasons, the advancement of rural e-commerce logistics lags far behind that in urban areas. As the Internet ofThings with big data grow in popularity, we can create and enhance the assurance system for the booming ecommercein rural areas by building the support system of rural online shopping platform, and strengtheningthe joint distribution of logistics terminals based on data mining, so as to encourage the quick and healthygrowth of rural online shopping.