바이오필릭 디자인 접근법을 활용한 Stella McCartney의 친환경 패션 분석

This study aimed to examine cases of clothing in Stella McCartney's most recent collection a sustainable eco-friendly brand and understand the biophilic fashion design approach based on the attributes that repre- sent the indirect experience of nature. The study found that the number of cases of biophilic fashion show ing such attributes in Stella McCartney's collection during the most recent 4 years was 293. The study exam ined the characteristics of selected cases by classifying them into 6 types of biophilic fashion such as ‘images of nature’, ‘natural material’, ‘shapes evoking nature’, ‘information richness’, ‘patina of time’, and ‘natural geo- metries’ based on the standard of the advanced studies. As a result of an examination of the types of bio- philic fashion shown in Stella McCartney's collection during the most recent 4 years, ‘shapes evoking nature’ represented the majority of cases in each season. The characteristics of the types of biophilic fashion appear ing in this Stella McCartney Collection were found to be as follows: ‘Images of nature’ was expressed as clothing details reminiscent of natural object-patterned print and natural objects. As for ‘natural material’, this was expressed as old and worn material with an unartificial texture or semitransparency representing the tex- tures of nature and material with stains or rough textures. The characteristic of ‘shapes evoking nature’ was expressed as a flexible curve taking after nature in the overall silhouette or detail. ‘Information richness’ ap- peared with the repeated arrangement of natural objects or abstract expression of environmental images. The ‘patina of time’ theme was expressed through the use of washed-out dyeing, color fades, or dusty processing to give the feeling of old clothes and the natural passing of time. ‘Natural geometries’ brought geometric beauty as a curve expressed in the geometric pattern representing different-sized geometric figure, sound waves, or the shape of the human body.