외식기업의 ESG경영 활동이 기업평판, 기업이미지 및 재구매의도에 미치는 영향

This study considers the impact of ESG management activities of restaurant companies on corporate reputation, corporate image, and repurchase intentions. For this purpose, literature research and empirical research were conducted in parallel, and materials such as papers, academic journals, and books were used for the literature research. We set hypotheses based on literature research, verified the hypotheses set by methods such as observation and analysis, and used the deductive method of syllogism to draw conclusions. For empirical analysis, a total of 500 questionnaires were distributed over approximately 30 days from August 1, 2022 to August 30, 2022, and 463 were collected. Of these, 457 valid specimens were used for empirical analysis, excluding 6 that were inconsistent with dishonest responses. Data collected in this study were analyzed using SPSS 26.0, a statistical program for data analysis collected in this study.A frequency analysis was performed to capture the general characteristics of the samples, and exploratory factorial and reliability analyzes were performed on the measured variables. as the analysis results of this study show, continuous ESG management activities of restaurant companies can enhance the reputation, image, and consumers' intention to buy again. In the past, the consumption pattern, which had been merely purchasing goods, goods, and services, has changed into a value consumption pattern for corporate management activities. Therefore, in conducting ESG management activities of companies, it is necessary to raise awareness such as continuous public relations activities of restaurant companies so that consumers can understand the long-term vision of companies and increase corporate value.