플랫폼의 이중적 지위와 이해상충 그리고 구조적 조치

The platform is in a dual-role position as intermediary for third-party undertakings and as undertaking directly providing products or services, that could cause conflicts of interest in relation to algorithms or exposure. So the platform must make great efforts not to grow these concerns. This is similar to the case of vertically integrated undertaking. For example, the sale of PB products by large distributors is similar to the platform considering their dual position and conflicts of interest with suppliers. However, there are non-negligible differences between gatekeeper platforms and large distributorʼs PB products in terms of accessibility. Instead, vertical integration, self-preference, structural remedy and self-regulation related to large multiplex theaters discussed in the film industry overlap with the current discussions on the platform. In addition, structural remedy can be proposed as a way to fundamentally solve the platformʼs problem. However, it seems necessary to be careful that post-structural remedy violates the principle of proportionality by excessively infringing freedom of business and private property rights, and that platform operators could gain a strong position in the market not because of a violation of a competition law, but because of competition by innovation and advantages.