ESG 경영 환경에서의 포장디자인 트렌드

As awareness of environmental crisis and climate change is raised, more than 130 countries, including Korea, have declared the carbon neutrality to reduce the greenhouse gas. Sustainable eco-friendly management, such as reduction of carbon emission and plastic waste, became a keyword for survival of companies. Nowadays, Environmental, social and governance (ESG) is a global phenomenon and ESG management are becoming a significant force for corporate strategy. In this study, the concept of ESG and the status in Korea were reviewed and sustainable package design development trend were investigated and analyzed based on the case study of Korean eco-friendly package design. The analysis showed majority of corporates have executed followings as a package design innovation to reduce the carbon emissions and to minimize the environmental effect; 1) reducing package material consumption by package material use minimization or package standard optimization as applying no label and light packaging concept from product design step. 2) reducing carbon emission and energy consumption by replacement of conventional package materials with eco-friendly materials or recycled materials. 3) improving package material recycling efficiency or convenience by using a single package material and enhancing the package design. Especially, the package design with recycle material seems to be the most eco-friendly package method through waste minimization, carbon foot print reduction, and resource usage efficiency increase. Sustainability as social issue is the main thrust for package technology innovation and eco-friendly package materials.