서비스 업종의 메타버스 기회요인 분석 및 개선방향 제안 - 부동산 서비스와 교육 서비스를 중심으로 -

During the pandemic, many industries have transitioned online, but some services have encountered limitations in their online transition. To address this, we propose the use of metaverse interactions, and examine real estate and education services using a service classification method. Through in-depth user interviews, we drove insights on the limitations and opportunities of existing online and offline platforms, and created interaction models. We then proposed improvement directions for real estate and education metaverse platforms, and validated them using a Kano model and satisfaction analysis. We found that real estate services had high satisfaction levels in detailed interaction functions of spaces, while education services had high satisfaction levels in clearly distinguishing space and function for lecture content. Regardless of service type, functions such as community for information exploration, detailed avatar interaction, and related service integration showed high satisfaction levels, suggesting that metaverse technology has potential for use in various service industries.