AI 기반 브랜드 디자인의 유용성을 위한 프로세스 설계

AI is affecting not only fields that require human learning, reasoning, and perceptual abilities but also art and design, which require creativity. AI is also being used in the field of brand design. For the purpose of increasing the usefulness of the AI-based brand design process, this study investigated the current status of the AI-based brand design platform, compared and analyzed it with the designer's brand design process, and derived its appropriateness and improvement. Prototyping reflecting this was produced and a user survey was conducted. Statistical analysis and verification of the survey results were performed to identify factors that have a major impact on the usefulness of the process, and an AI-based brand design process was proposed. The current AI-based brand design platform is a series of processes that combine pre-designed logos or symbols into a database and combine them with the brand name entered by the user. This can expand the user's range of design selection and speed, and the use of vast amounts of design sources, and can save time and money. In the future, research is needed to improve the quality of AI-based brand design.