재활용 보증금 제도 기반 캠퍼스 자원순환 시스템 서비스디자인 모델 제안 -대학 내 이해관계자를 중심으로-

Social movements and discussions are actively taking place around the world concerning the topic of circular economy. Social interest towards a circular society has risen; nevertheless, dilemmas in connection to the recycling of resources still exist. This study aims to propose a service design model that promotes recycling by means of establishing a resource circulation ecosystem through the active participation of users and stakeholders centered on university campus. The design council’s double diamond process was used to analyze the experiences of users and stakeholders. Moreover, implications of usability, accessibility, sustainability, and efficiency were taken into account when presenting a specific structure and model for service operation. The result of the study is the creation of “WAYKO”, a service that manages the recycling deposit system on university campus. First, “WAYKO” is not just a simple service, but also more like a public service in that it creates public social values through the participation of each subject. Second, it is a participation service that involves all stakeholders and allows each stakeholder to gain clear profits during the entire deposit-return process. Third, it is a user-specific service in that the pain points of each stakeholder are taking into account when it comes to developing the service in order to improve the experience of all stakeholders. The significance of the study is that it focuses on an entire service ecosystem rather than on the development of an individual service and presents a specific blueprint for creating co-value for each stakeholder. In this way, the study hopes to propel social improvements and spark positive discussions in the future in line with plans towards achieving carbon-neutrality by 2050.