지속가능성 의식과 조직 호감성, 조직 가치성이 조직 평판성에 미치는 영향 분석: 사회적 기업가정신과 ESG 환경의 MO-ABC 모형을 중심으로

The purpose of this study was to explore the impact of social entrepreneurship at the individual level and the environmental, social, and governance (ESG) environment at the organizational level on the relevant factors of sustainability policy and organizational reputation. The research application point of view was structured as a factor design method of social entrepreneurship and the ESG environment, and the variable of interest in improving the reputation of the organization consisted of four variables, namely, sustainability consciousness, organizational liking, organizational value, and organizational reputation. The effect of social entrepreneurship on sustainability consciousness was significant, and the high-social entrepreneurship condition showed a higher effect than the low-social entrepreneurship condition. The influence of the ESG environment also showed similar results. In addition, the process where sustainability consciousness affects organizational reputation was verified with a model in which organizational favorability and organizational value mediate. Overall, the influence of the MO-ABC model and the effectiveness of the mediating model were sequentially verified, and the academic and practical usability was described based on issues consistent with the sustainability policy and the system of organizational reputation, reflecting the above research results.