영업사원의 ESG경영 인식에 관한 정성적 연구

As social interest in ESG increases the importance of ESG management is also growing in companies. Heads of companies have declared ESG management one after another and formed an ESG promotion committee within the company to actively carry out ESG management activities. In this study we tried to find out whether these active ESG management activities are actually delivered to employees and customers working in the field and whether they are properly recognized. As a result of the qualitative research method it was found that the awareness of ESG is not high in the sales field where companies deal with customers at the point of contact with actual customers, even though companies are putting their efforts into public relations such as distributing education and materials internally. Looking at the recognition by each activity, the awareness of environmental activities was the highest and it was shown that there was a lot of interest personally and the activities related to social fields and corporate governance showed relatively little interest. Based on these research results in practice when planning awareness rethinking of ESG and education and publicity it is necessary to make it an activity that can be sympathized with in the field. Academically it will be possible to conduct various studies on the impact of ESG on sales activities and performance based on the derived awareness of ESG. In future research a research model on the effectiveness of ESG activities and sales should be derived based on the capabilities derived from qualitative research, and the effects of ESG should be confirmed and refined through quantitative analysis.