사회적경제조직의 크라우드펀딩에 관한 연구 : 참여목적과 특징을 중심으로

Social economy organizations are organizations that pursue both social and economic goals. Given that most social economic organizations (SEOs) are small businesses, it is difficult for them to raise funds from financial institutions. Therefore, they are exploring diverse alternative funding options, and crowdfunding stands out as a viable choice. In general, fundraisers launch crowdfunding projects for the purpose of testing, promotion, marketing, and donation. This study aims to examine whether the unique characteristics of social economy organizations are reflected in the purpose of crowdfunding projects. Data on the crowdfunding projects of social economy organizations were collected from ohmycompany, wadiz, and tumblbug until December 2021. Overall, there were 677 projects. As a result of the analysis, social economy organizations launched crowdfunding projects for the purpose of operation and facility, market for their products/services, promotion/marketing, and campaign with the primary goal of achieving social purpose. Based on this result, this study proceeded to perform case studies, selectively analyzing projects that matched each intended purpose. Furthermore, expert interviews were conducted to explore the objectives and unique characteristics of crowdfunding projects undertaken by SEOs. When the Korea Credit Guarantee Fund evaluates social economy enterprises, the contents of the enterprise's crowdfunding can provide implications in providing finance.