What Drives University Students’ Green Entrepreneurship Intention: A Theory of Planned Behavior Perspective

Drawing on the theory of planned behavior this study investigates the factorsthat determine the entrepreneurship intention of university undergraduatestudents. Specifically, this study explores the main constructs of the theory ofplanned behavior such as attitude, subjective norm, and behavior control ongreen entrepreneurship intention. In addition, the effects of environmentalconcerns and environmental knowledge of the undergraduate students areexamined on the attitude, subjective norms, and behavioral control ofundergraduate students. Data was collected from a sample size of 212 fromdifferent universities in Daejeon, Korea. Partial least squared-based structuralequation modeling was conducted to analyze the data. The findings showed thatsubjective norm and perceived behavioral control have positive significanteffects on green entrepreneurship intention whereas the positive relationshipbetween attitude and green entrepreneurship intention was not supported. Similarly, environmental concerns and environmental knowledge have significantpositive effects on attitude, subjective norms, and perceived behavioral control. Based on the findings of this study, the theoretical and managerial implicationsare discussed in detail.