ESG경영 활동 효과가 조직 커뮤니케이션의 균형성과 기업 준법성에 대한 공중의 인식에 미치는 영향 : 반기업정서의 매개효과를 중심으로

The purpose of this study is to verify the effect of actual ESG management activities. To this end, data were collected and analyzed by showing examples of companies related to ESG management activities and conducting a survey asking the general public about their perception of ESG management activities. The results of the study are as follows. First, ESG management activities were found to affect the evaluation of sense of unity of the corporate, reliability, and financial soundness of public companies. Second, the effectiveness of ESG management activities (sense of unity of the corporate, reliability, and financial soundness evaluation) was found to affect corporate communication balance, compliance with the law and anti-corporate sentiment. Third, anti-corporate sentiment has been shown to play a mediating role in influencing the perception of corporate communication balance and compliance with ESG management activities. The results of this study can contribute to providing implications for specific and transparent corporate evaluation by changing the perception of relationships with the public through the practice of corporate ESG management.