피부노화의 주관적 인지에 따른 항노화인식, 뷰티관리행동, 피부관리실 선택속성 조사

This study aims to clarify the target of skin aging-related product development in the beauty industry or establish marketing strategies to secure customers in the skin care shops by examining the subjective perception of skin aging in women in their 30s and 60s. This survey collected data from adult women in their 30s to 60s through the Internet and direct surveys from December 14 to December 20, 2022, and a total of 770 copies of the questionnaire were distributed and 662 copies, excluding 101 unfaithful copies, were used as final analysis data. Frequency analysis, factor analysis, reliability analysis, t-test verification, one-way batch variance analysis, and Scheffe follow-up analysis were conducted on the collected data using the SPSS 28.0 program. Based on the subjective perception of skin aging, skin aging is first recognized and is most concerned about skin aging due to skin color changes from the age of 20-24 through differences in anti-aging perception, beauty care behavior, and skin care shops selection attributes. Based on these results, it is believed that it can be used as basic data for marketing the beauty industry to stimulate the purchase of products for beauty care to improve skin aging and the promotion of skin care shops purchase. In the study, it was found that the onset of skin aging was recognized as 20-24 years old, so it is suggested that follow-up studies including those in their 20s will be conducted.