헤어숍에서 상사의 코칭리더십이 서비스 혁신행동에 미치는 영향: 심리적 임파워먼트와 LMX의 매개효과를 중심으로

In the beauty service industry, the demand for high-quality beauty technology personnel in the hair and beauty field is rapidly increasing. The need for differentiated leadership in management to strengthen service competitiveness along with efforts to meet the business environment and develop competencies of organizational members, which are essential conditions for growing into high-quality technical personnel in the hair and beauty field. Therefore, this study aims to derive basic data to secure the management sustainability of hair shops through the development of core human resources with more innovative service delivery capabilities, as coaching leadership, a type of leadership combined with spreading coaching such as emotional coaching and learning coaching, is investigating. The main analysis results of this study showed that the supervisor’s coaching leadership had a significant effect on the organization’s service innovation behavior, psychological empowerment, and LMX(leader-member exchange relationship), and had a significant effect on service innovation behavior through psychological empowerment. LMX was analyzed to have a significant effect on psychological empowerment, but it does not directly affect service innovation behavior. Additional multi mediation effect test revealed that coaching leadership influences service innovation behavior through LMX and psychological empowerment. This study is meaningful in attempting to study the impact of the hair shop on service innovation behavior through the coaching leadership of the supervisor. Through this, it is expected that hair shops that require innovative services will be used to establish competitive management environment management and form an organizational culture through coaching leadership.