배달 애플리케이션 서비스 이용으로 형성된 지각된 가치와 외식업 점주⋅점포의 일반적 특성이 직원고용 여부에 미치는 영향

This study was conducted to examine the factors of the perceived value through the use of the delivery app and to verify how the perceived value and the general characteristics of the store owner and store using the delivery app affect employee employment. As a result, first, sales growth, customer information acquisition, and spatio-temporal appropriation factors did not significantly affect employee employment, and only expenditure factors had a significant impact on employee employment. Second, the general characteristics of store owners did not have a significant effect on employee employment in terms of the relationship between gender, age group, and employee employment. Third, the general characteristics of the store did not significantly affect the location of the store, the industry, the size of the store, or the relationship between monthly sales factors and employee employment, but the size and monthly sales had a significant impact on employee employment. This study targeted restaurant owners who receive food orders through delivery app services and provides implications that among restaurant owners who use delivery apps, even if there are expenditures related to delivery apps, labor costs are more favorable as the size of the business and monthly sales increase. Therefore, in order to increase the employee employment rate at the government level, it is meaningful in that it can present a direction that can help restaurant owners operate their business by presenting a direction for support benefits focusing on the size of the restaurant and monthly sales.