정치 참여 의식과 정치적 소비: 한국의 윤리적 소비와 불매운동 사례를 중심으로

In this study, we examined factors affecting the political consumption of ordinary citizens by focusing on their ethical consumption and boycott. Using data from the Korea Social Integration Survey during the Park Geun-hye (2015) and Moon Jae-in administrations (2019), we conducted logistic regression analyses. The results showed that an individual’s perception of their own political participation had the greatest effect on political consumption behavior. In 2015, we observed positive relationships between political efficacy and boycott, as well as between voting intention and ethical consumption. However, in 2019, the two political awareness variables (i.e., political efficacy, voting intention) showed a significant positive relationship with both ethical consumption and boycott. Recently in Korea, individuals’ political perceptions and consideration of social norms are more actively expressed through participatory behavior compared to a few years ago. We also tested the time-varying effects of determinants such as current life perception future state development prospects, and opinions on socioeconomic justice, on political consumption. However, we could not find stronger outcomes than political awareness. In summary, these results imply that a comprehensive understanding of political and social phenomena should be based on accurate observations of the increasing level of civic consciousness and participation.