액티브 시니어를 위한 패션 및 생활문화 플랫폼 연구

The baby boom generation in Korea is the generation born right after the Korean War between 1955 and 1963, and has entered the elderly in earnest from 2020.Unlike the older generations, the baby boom generation in Korea is making great efforts to become physically and mentally younger than their age, and they are very active in consumption activities through self-realization or hobbies.Therefore, the purpose of this study is to find out the structure and characteristics of fashion and life culture platforms where active seniors are active, and to propose a platform model that sets content and structure that reflects the needs of active seniors. As for the research method, contents reflecting the needs of fashion and life culture that active seniors need were derived through case studies such as literature and internet related to fashion and life culture contents for active seniors, and a platform model that reflected the requirements was proposed. As a result of the study, the need for subdivided targeting into a platform that proposes human resource services beyond the existing nursing and health care platform for active seniors was derived. Segmented targeting can improve the quality of life by living independently and independently, and furthermore, creating jobs through the use of human resources in a short distance through the feedback of the platform, and strengthening the bond between seniors and young generations who may be alienated. Through this platform, it will be possible to create values ​​such as information exchange and trade through active online exchanges among senior users, and to share communities and increase networks through cooperation between generations.