혁신 비즈니스 창출을 위한 디자인 역량과 디자인 경영 전략에 관한 고찰

Background The 4th Industrial Revolution is an era of invisible convergence services, and the design area is expanding as it recognizes it as a key factor leading to corporate competitiveness and innovation beyond the last stage of design to solve past problems. From this perspective, this thesis aims to examine changes in design management and design capabilities and to propose implementation strategies for design-driven innovation. Methods This study analyzed changes in the industrial paradigm and industrial structure through research literature and statistical data The resulting environmental changes in design management and changes in design capabilities were analyzed. Based on this, an implementation strategy for creating innovative businesses was proposed. Results I proposed and defined the ‘design curation’ strategy as a design management strategy to realize design-driven innovation. It was emphasized that the convergence of various professional knowledge, discovery of creative ideas, and establishment of an innovation platform for external cooperation and networks based on design thinking are not only the creation of innovative business, but also the establishment and internalization of a creative corporate culture. Conclusion ‘Design-Curation’ for design-driven innovation was proposed by examining design capabilities and design management strategies for creating innovative businesses. From this perspective, presenting a curation implementation strategy for design-driven innovation to companies and designers is significant in establishing the concept of the leading role of designers as an approach and method of design management for innovation.