A Study on the Characteristics of Media Art Based on Social Design by Daan Roosegaarde

(Background and Purpose) As a sustainable society becomes more important after COVID-19, the social role and design scope are expanding. If most of the existing designs had tangible characteristics for the purpose of economic value, now it should be expanded to non-industrial design for social value that is expressed for the public good. This study aims to suggest the future design direction for society through the influence and development potential of media art, focusing on cases in which social design is applied to media art that shares aesthetic value with technological media. (Method) As a concept analysis of design, we plan to look at changes in the scope and direction of previous designs. Next, media art's characteristics are analyzed from a media aesthetic point of view, and common elements between social design and media art's characteristics are derived. As a case study, the works of Daan Roosegaarde, a Dutch designer who realizes social design using media, are evaluated and analyzed. A case study was written by the author's evaluation based on a documentary survey. (Results) As a result of case analysis of media art based on social design, it has found that the range is expanding and interacting through characteristics of humans, environments, and media. For the expanding form, first, it is formed based on the collaboration of various experts and puts public values at the center. Second, a form of developing new materials and creating new artistic spatial through eco-friendly technology and art. Third, there is a form of conceptual art to share and apply social values through media art. (Conclusions) In this study, by analyzing media art's characteristics, the possibility of using it as a design for society and a methodology that can be continuously used were presented. First, with the rapid development of media, Intangible value is becoming important beyond visible value. Second, today, media art is applied in various forms and is used as conceptual art for public use in urban spatial, spatial creation, and social value sharing where technology development and art that affect the environment meet. Third, design has become essential if methodologies for social problems such as environment, humans, and ethics are optional. Fourth, the collaboration between the government, residents, and companies and the mutually cooperative attitude of various experts is a methodology for design sustainability in the future. So triggering in-depth study to vitalize media art based on social design is expected.