국내 지속가능 화장품 용기 디자인의 사례 연구

As a global trend for environmental protection, sustainable cosmetic container design is emerging as a more necessary task. As trends and demand for eco-friendly containers increase, K-Beauty needs to make efforts to lead an eco-friendly image. Therefore, in this study, LG Household & Health Care and Amorepacific, which account for 60% of the cosmetics market, were the subjects of the study, and the scope of the study was the case of sustainable cosmetic container design by year in the ESG report of LG Household & Health Care and the sustainability report of Amorepacific. Extracted and analyzed. As a result of this study, first, recycling and reduction approaches are most actively applied, so it is necessary to actively utilize them in sustainable cosmetic container design. Second, the application of the sustainable design approach to reuse is insufficient, and it seems that research and development are needed to increase utilization. Third, the application of the sustainable design approach to biodegradation is insufficient, so policies must be supported to achieve a circular economy through the development of biodegradable bioplastics. Overall, cosmetic container design should implement sustainable design considering environmental, economical, and social aspects, and eco-friendly design should be developed throughout the entire process from product planning to development, consumption, and disposal. Therefore, sustainable cosmetic container design should be used as an essential element to increase competitiveness in the cosmetic market. Based on this study, it is expected that it will be used as basic data for design strategies to strengthen the competitiveness of sustainable cosmetic brands in the future.