롤모델이 대학생의 창업의도에 미치는 영향 - 자기효능감과 성취욕구의 매개효과를 중심으로 -

This exploratory study was designed to verify the effect of role model on entrepreneurial intention of university students. Another focal point of the study is to attest the role of self-efficacy and need for achievement as mediator. 5 hypotheses were established to test the causal relationship between the variables including the mediating effect. Our findings indicate that role model gives positive impact on entrepreneurial intention of university students. The role model also plays an important role in enhancing self-efficacy as well as need for achievement of students. The mediating effect of self-efficacy and need for achievement was in line with our expectation, even though they play as partial mediating role. So, this study contributes to the literature in both theoretical and practical aspects, particularly to the better understanding on the essence of role model in fostering entrepreneurship among university students. Our suggestion in practical standpoint is to give hands-on learning opportunity for students in the field where entrepreneurship is being performed, in addition to taking entrepreneurship course at school. The study will give some clear insight to the practitioners in design entrepreneurship pedagogy at higher education level.