문화예술 전공자들의 조직문화가 창업의지에 미치는 영향: 예술기업가정신을 매개로 해서

This study examined the effect of organizational culture on entrepreneurial intention through the mediation of arts entrepreneurship among arts and culture majors. This study aims to reveal the impact of organizational culture on the entrepreneurial intention of culture and arts majors and to verify the mediating effect of arts entrepreneurship. For this purpose, an empirical analysis was conducted on 264 arts and culture majors, and the independent variables were hierarchical culture, rational culture, collective culture, and innovative culture, and the sub-variable was organizational culture, and the mediating variable was arts entrepreneurship, with creativity, sensitivity, autonomy, innovation, risk-taking, and enterprising as sub-variables, and the dependent variable was entrepreneurial intention. The results showed that the organizational culture of cultural arts majors had a positive effect on entrepreneurial intention, and arts entrepreneurship played a mediating role between organizational culture and entrepreneurial intention, but autonomy, a sub-variable of arts entrepreneurship, did not have a statistically significant . The implications of this study are that arts entrepreneurship is a significant variable in the effect of organizational culture on the entrepreneurial intention of arts and culture majors, and it suggests that non-financial and qualitative outcomes should be considered in various efforts to increase entrepreneurial intention, as well as financial and quantitative outcomes.