농식품 예비창업자를 위한 소비자의 식품표시에 관한 만족도, 신뢰도 및 식품구매 행태에 관한 연구 - 2022년 식품소비행태조사 자료 이용 -

This study analyzed food labeling satisfaction, reliability, vegetable/fruit, meat, and processed food purchase labeling and food labeling awareness by using the raw data of the food consumption behavior survey in 2022. For prospective entrepreneurs in the agri-food sector, we tried to identify consumers' information needs and provide them as basic data for food manufacturing, distribution, sales, and marketing. The main results of this study are as follows. First, health interest and reliability were higher in women than men (p<0.001). As for the reason for not trusting the food labeling, 'not properly performing products or follow-up management for quality certified companies' was the highest at 43% in both groups. As for the reason for not trusting the food labeling, in both groups, 'products or follow-up management for quality certified companies are not properly performed' was the highest at 43%. Second, checking the labeling of vegetables and fruits was 'price', 'country of origin', 'expiration date', 'weight', 'region of production' in the order, and 'price', 'country of origin', 'expiration date', and 'grade' for meat. ’, followed by ‘weight’. Processed foods appeared in the order of ‘expiration date’, ‘price’, ‘marking of origin’, ‘brand’, and ‘food additives’. Reliability of labeling information and awareness of the food labeling system were significantly higher in females than in males. Reliability of labeling information and awareness of the food labeling system were significantly higher in females than in males.