미용 소비자의 두피미세색소요법(S.M.P) 인식에 관한 연구

This study aims to investigate the influence of scalp micro-pigmentation therapy (S.M.P) among beauty consumers in the ages of 20s through 50s, and the different perceptions in S.M.P regarding on demographic characteristics, hair loss interest, and hair loss concerns. The purpose of this study is to raise the awareness of S.M.P among beauty consumers, and to present basic data for future technology development and beauty marketing related to S.M.P To acquire the results of this study, a survey was conducted on beauty consumers in their 20s to 50s with a total of 201 copies being employed in the final analysis data. SPSS 24.0 was used for the statistical processing of the collected data. Frequency analysis, independent sample t-test, and one-way distribution analysis were performed to find out the demographic challenges, hair loss interest, and the recognition of S.M.P by the area of hair loss. The results of this study confirmed that women, people in their 30s, unmarried, and practitioners possessed high awareness of S.M.P In addition, it was confirmed that the group of people with hair loss issues had better awareness of S.M.P and that the hairline (forehead) was the highest among areas of hair loss. As more interest with appearance is going up, scalp and hair loss care is gradually accelerating, more research on the development of S.M.P beauty technology and S.M.P related marketing are required. It is desired that beauty consumers with hair loss concerns and appearance management aspirations can be provided with better services and safe, hygienic procedures should be carried out in institutional regulators.