코로나19 위험인식이 창업보육센터 입주기업의 경영활동과 성과에 미치는 영향

The main purpose of this study is to investigate the impact of COVID-19 risk perception on the operational activities and performance of incubator tenant companies during the early stages of the COVID-19 outbreak. The primary variables considered for the operational activities of incubator tenant companies include financial management, research and development, marketing, and downsizing. Financial and non-financial performance are the key variables for business performance. The research findings indicate that COVID-19 risk perception has a significant impact only on downsizing, but it does not significantly affect financial management, research and development, or marketing. Additionally, COVID-19 risk perception has a significantly negative impact on both financial and non-financial performance. Financial management and marketing significantly influence financial performance, while research and development and downsizing do not seem to have a significant impact on financial performance. Conversely, research and development, as well as marketing activities, significantly impact non-financial performance, while financial management and downsizing lack a significant influence on non-financial performance. Finally, when examining incubator tenant companies categorized into early-stage, leap-stage, and growth-stage companies, it was observed that only marketing activities have a common and significant impact on non-financial performance across all three types of companies.