ESG경영활동이 기업이미지에 미치는 영향: 조직동일시의 매개효과를 중심으로

This study analyzes the influence of Enviorment, Society and Govermance(ESG) management activities on the corporate image as a company's non-financial performance. In this process, the mediating effect is analyzed in the relationship between ESG management activities in organizational identification, which is an individual characteristic factor, and corporate image. To achieve this goal, research variables and hypotheses were set based on previous studies related to ESG. The independent variables were eco-friendly management, social responsibility, and governance as ESG management activities. Corporate image was set as the dependent variable and organizational identification was set as the parameters. The analysis results of this study are as follows. First, ESG management activities had a high relationship with corporate image and a high influence on governance. ESG management activities and social responsibility activities also had a high impact on corporate image. Second, in the relationship between ESG management activities and corporate image, organizational identification had both direct and mediating effects. The implications of this study are as follows. First, a new paradigm of research model is designed by considering the personal characteristics of ESG management activities. Second, the research model is emphasizes that ESG is essential for companies to manage sustainability. Third, the research model is expected to be used as policy data for sustainable management of companies by proposing a plan that secures the validity for successful ESG management activities by establishing a discriminatory operation strategy for successful ESG management activities.