이용객 관점에서 외식업체 ESG 경영이 행동의도에 미치는 영향 연구 - 기업신뢰의 조절효과 -

The purpose of this study is to investigate the effect of ESG management of restaurant companies on corporate trust and behavioral intention for users. Through research, we intend to help restaurant companies understand ESG management. It also seeks ways to help ESG management of domestic food service companies pursue sustainable development from a long-term perspective through Environmental, Social and Governance. To this end, the survey was commissioned by Macromill Embrain, a research institute. The recruitment period was conducted for five days from February 22 to 27, 2023, and 173 refined data were analyzed using SPSS. Adjusted regression analysis was performed to test the hypothesis. As a result of the study, first, it was found that the Environmental and Social of ESG management had a significant effect. However, it was found that the Governance had no significant effect. Second, in ESG management, all components were found to have a significant effect on the intention to revisit. Third, as a result of verifying the hypothesis that corporate trust will play a controlling role in the relationship between ESG management and behavioral intention of restaurants, it was found that only the Social in ESG management plays a controlling role in the relationship between additional payment intention. Now, it is necessary to focus on management with the region rather than management that only puts the profits of companies ahead. In particular, restaurant companies should strive to improve their image through ESG activities through the execution of various programs that can be done with the local community and customers.