기업의 수익성과 성장성이 주식가격에 미치는 영향

Purpose : The purpose of this study is to study the impact on stock returns by empirically analyzing companies' profitability, growth potential, and stock price trends, thereby contributing to helping investors increase stock returns by selecting high-quality companies by considering profitability and growth potential. Research design, data, methodology : The research method was to collect financial data from 2018 to 2022 and analyze the profitability ratio using the return on equity, return on asset, and margin ratio and the growth ratio was analyzed using the net profit growth rate, sales growth rate, and total asset growth rate. Results : As a result of the study, in the profitability ratio analysis, the impact of good ROE, good ROA, and good margin rate on the average stock return was small, but the ratio of the number of rising stocks with insufficient ROE, insufficient ROA, and insufficient margin rate was low. In the growth ratio analysis, good sales growth rate, good net profit growth rate, and good total asset growth rate had a large impact on the average stock return, and the proportion of rising stocks with high sales growth rate, high net profit growth rate, and high total asset growth rate was high. Conclusions : Companies with high profitability and growth potential are expected to have good stock returns. On average over the past five years, the stock price growth rate has been 17.1% per year, showing that long-term investments have higher returns than stable investments commodities