실버파티쉐의 성공적인 제2의 인생: 잡크래프팅, 창업효능감, 창업만족, 사업지속의도 간의 관계를 중심으로

This study focuses on the entrepreneurial behavior in the food service industry, especially in cafes and bakeries, of the silver generation seeking new careers after retirement in an aging society. It centers around the concept of job crafting to analyze its impact on the entrepreneurial self-efficacy, satisfaction, and intentions to retain business of silver generation entrepreneurs. For the research, a valid sample of 133 cafe and bakery entrepreneurs aged 60 and above was secured, and six hypotheses were tested using PLS-SEM. The results showed that job crafting by silver patissiers significantly and positively affects their entrepreneurial self-efficacy and satisfaction, but not their intention to retain business. Additionally, the entrepreneurial self-efficacy of silver patissiers was found to have a significant and positive impact on both their entrepreneurial satisfaction and intention to retain business. The study confirms that job crafting and entrepreneurial self-efficacy of silver generation entrepreneurs play a key role in enhancing the likelihood of entrepreneurial success through satisfaction. This research provides a new perspective in the field of restaurant entrepreneurship, emphasizing the importance of entrepreneurial self-efficacy and satisfaction among the silver generation. It also offers strategies for adapting to an aging society for silver patissiers and contributes to expanding the scope of research in food service management. This provides insights into how the silver generation entrepreneurs should reframe their work perspectives for successful entrepreneurship and living a fulfilling second life.