물류 전략과 아웃소싱 수준이 기업 성과에 미치는 영향: 물류기업을 대상으로

Outsourcing, a generalized corporate management strategy technique, is recognized and promoted as a key factor in setting management strategies from the perspective of logistics companies, and is changing from a form limited to simple functional outsourcing in the past to a form of outsourcing of various and complex levels. Therefore, logistics outsourcing is expanding from the initial functional areas such as storage, transportation, unloading to the added value area of products and services, and further evolving into areas that integrally outsource the entire logistics process. This study examined the general concept of management strategy and used the SCP (Structure-Conduct-Performance) model from a strategic perspective to empirically analyze the impact of logistics companies' strategies and outsourcing levels on performance. As a result, it was found that the logistics company's strategy and outsourcing operation method had a positive effect on the company's three performance(financial, operational, and strategic) factors. The more planned, more effective, and cost-oriented the financial performance was, the higher the score was, the more planned the operational performance was, the higher the score was, and the strategic performance, the more planned and information-oriented the higher the score was, showing a positive effect. The analysis results can be used by logistics companies to establish efficient strategies and appropriate strategies for each performance indicator when establishing comprehensive internal logistics strategies and externalization strategies. And it will be used as a major determining factor in setting future logistics strategies and logistics outsourcing levels not only for logistics companies and logistics service companies, but also for shipper companies.