디자인씽킹 프로세스를 적용한 디자인 트렌드 리서치 하이브리드 러닝 수업 사례 연구

How do we find the designs and products that consumers want? As the industrial paradigm changes, design for styling purposes has gone beyond process improvement to design management that discovers consumer needs and solves problems. Design can bring human charm to services and products. Against this background, workshops using design thinking and service design have been used in companies and schools as a means of solving design problems or improving corporate processes. However, as the role and scope expands beyond this through the development of companies' advanced products or services, education on trend research is necessary. The purpose of this course is to propose an educational model and process that can utilize the design trend research course, which has so far been focused on product design companies and majors, as a research method for various prior studies regardless of major. As a research method, the educational program was divided into theoretical content and practical performance areas, and a lecture plan and model was developed and proposed as a 15-week class so that it could be used in schools. Insights from this study are as follows. First, for effective trend research education, we suggest that it be utilized appropriately according to the purpose, considering the situation of the learner, whether a student or an employee. Second, in a non-face-to-face, customer-centered, service-centered environment, prior research through design thinking can discover and predict consumer needs and be more effective. Third, it is necessary to provide active examples and detailed templates so that even non-majors can flexibly adapt and participate in the class environment, and it is necessary to provide participation using a non-face-to-face platform to take into consideration the unexpected non-face-to-face work and education environment that continues to occur. The process also needs to be considered for expansion.