Exploring Dumulmeori: Navigating the Intersection of Cultural Landscape, Ecotourism, and Sustainable Management

Dumulmeori is the confluence of the South and North rivers and the beginning of the Han River in South Korea. With its early morning mist, sunrise, huangpo sailboats and 400-year-old zelkova trees, Dumulmeori is an ecotourism resource, the first scenic spot on the Han River and a historical and cultural tourism resource with a variety of stories. This study offers a comprehensive exploration of Dumulmeori’s cultural landscape to dive into its origins, key landmarks such as the 400-year-old Zelkova tree and its representation in artistic works. It discusses the current dilemmas surrounding Dumulmeori’s management including the delicate balance of preservation and utilization and the need for collaboration among various stakeholders. It presents a promising branding project designed to improve tourism management by developing a harmonious brand identity that complements Dumulmeori’s natural beauty. This study expects to extend strategic initiatives to ensure the sustainable development and responsible utilization of Dumulmeori’s rich cultural and natural resources.