뉴스 미디어 콘텐츠 청년창업의 출발과 혁신, 도전의 지점들 : 기업가적 문제인식 과정을 중심으로

This study explores the experience of young enterprises in the news media contents areas looking at their starting process, innovative solutions, and challenging points. To this aim this study adopted the key element of entrepreneurial process, specifically the stage of problem/opportunity recognition. Total 13 interview participants are included: 11 young entrepreneurs from 8 startups, a project team, and a social enterprise and 2 related players such as accelerator, impact investor. The result shows that major innovative efforts are found in remarking new audience and suiting their unmet needs, providing alternatives or solution for a better media environment and news readers. Most startup businesses participated in the study target the millenials, female audience in their 20s and 30s, or young people who just began their jobs by providing media contents embeded in the tastes and value of the target audiences. By doging so, they provide media efficacy and empowerment to their audience. Innovative aspects are usually found in the early stage of the founding process not with the high technological idea or adoption. The participants thus problematize technology-focused investment decision making and support policy. Along the line, the participants reveal their anxiousness on their reliance on the current digital platform for hosting base as well as on the limit of the email newsletter service tool. Also they have faced the challenges to change their strategic plan for their business model’s sustainability.