20-40대 남성의 탈모 상태가 탈모 관리 행동에 미치는 영향

Based on previous research showing that alopecia in men is increasing in various age groups, this study investigated the hair loss status and awareness of hair loss among men in their 20s to 40s and the impact of hair loss status on hair loss management behavior. The subjects of this study were males in their 20s to 40s living in Gangwon Province, and the survey period was conducted for 10 days from June 10 to June 19, 2023, and 256 responses were used as the final analysis data. The analysis showed that the overall average of hair loss status was 2.71, followed by hair loss awareness, severity of scalp condition, and hair management behaviors with a mean of 3.47, which is a quite a high level. Professionally employed men had the most severe hair loss, while self-employed men had the most favorable hair loss and studying differences in hair loss management behaviors based on men’s general characteristics, males with white-collar jobs had the highest hair loss management behaviors. Males who spent more than 300 thousand Korean won per month on hair loss prevention and used treatments three times a week had the lowest hair loss management behaviors, while males who used hair lotion had the highest hair loss management behaviors. A multiple regression analysis of the impact of men’s hair loss status on hair management behavior showed that higher hair loss awareness and better scalp condition were associated with higher hair management behavior. The results of the study it is expected that various studies in the hair loss market, such as product development for male alopecia and hair loss prevention management behavior development and marketing utilization methods, will provide basic data to prevent hair loss and promote scalp health among men.