지방 대학생들의 창업 및 창업프로그램 인식에 관한 정성적 연구: 효과위계모형을 통한 접근

Along with the government's policy to encourage youth entrepreneurship, each university is making great efforts to promote entrepreneurship, and university entrepreneurship programs can be said to be the most important part of supporting and activating college students' entrepreneurship. In order to increase interest in and participation in entrepreneurship and entrepreneurship programs, it is necessary to take an in-depth look at students' perceptions of entrepreneurship and entrepreneurship programs. Therefore, this study used the effectiveness hierarchy model to explore the perceptions of college students at each stage and to identify bottleneck factors that hinder participation in entrepreneurship programs. For this purpose, focus group interviews and in-depth interviews were conducted using samples with different levels of interest and participation in entrepreneurship and entrepreneurship programs, and bottleneck factors at each stage of the effect hierarchy model were presented. The research results complement entrepreneurship research that was focused on quantitative research, and add important practical implications by approaching the study with a particular focus on local university cases.