혁신담론의 노동품기?:스타트업 기업의 집단적 이해대변체로서 코리아스타트업포럼의 정체성 진화과정

This study attempted to examine the process by which platform companies formed collective interests in institutional complexity by examining the Korea Startup Forum(KSF), which emerged as a representative body for collective interests of platform companies in the rapidly changing labor-management relationship of the platform industry. To this end, we analyzed the evolution of the relationship between internal identity and external image over the course of time from the establishment of KSF to the present. First, during the identity formation period, the founders of KSF emphasized the difference between existing conglomerates and start-ups and molded the identity of a start-up company centered on innovation and social responsibility. Entering the identity expansion period, KSF began to externalize its identity and raise its status as a subject of institutional negotiations with external actors such as the government and labor unions in the public discourse. In this process, as social responsibility, a key element of KSF's identity, expanded to the realm of labor and employment, an external image as a ‘employer association’ was created. However, as its status in the public sphere increased in such a way, KSF paradoxically entered a period of identity conflict. This is because there was a mismatch between the image as a ‘user organization’ fulfilling social responsibilities imposed by external actors and the organizational identity as an ‘interest group’ representing the interests of internal member companies. In the conclusion, the theoretical and policy implications of these analysis results are discussed.