Research on Basic Visual Design using Generative AI

This research explores new approaches and possibilities in the field of basic visual design using Generative AI technology. Generative AI, an artificial intelligence technology that creates creative designs through data-based learning, plays a significant role in visual design. This study analyzes how Generative AI can be applied to the fundamental elements and principles of visual design and how it can innovate the design process. Initially, the research focuses on how Generative AI interprets and reimagines basic design elements such as color, form, and composition. Through this, it explores how AI can enhance the creativity and artistry of design. Additionally, the study examines how AI can assist human designers in the decision-making process. This research involves experimenting with Generative AI and, through the visual design outcomes obtained, investigates how AI provides new perspectives and interpretations to the traditional approaches of visual design. The advancement of AI technology and its implications for the future of design and the role of designers offer significant insights, not only for experts in the design field but also for scholars interested in AI technology, marking the significance of this study.