항공사 기술기반 셀프서비스의 테크노스트레스가 혁신저항과 기술수용의도에 미치는 영향

This study investigates the influence relationship between technostress, innovation resistance, and technology acceptance intention of airline technology-based self-service, and determines users' innovation resistance factors and technology acceptance intention according to the spread of technology-based self-service that continues to develop in the present era. The purpose is to promote technological innovation by uncovering and detecting impeding factors. To achieve the purpose of the study, a survey was conducted from August 4 to September 1, 2023, targeting Koreans who had experience using airline technology-based self-service, and 215 responses were used for analysis. The SPSS 20.0 program was used for the analysis, and the results showed that, first, the technostress subfactors of airline technology-based self-service, overload, uncertainty, and personal infringement, all had significant positive impact on innovation resistance, and second, innovation resistance was related to technology acceptance. It was found to have a significant negative (-) effect on intention. Lastly, innovation resistance was found to have a partial mediating effect in the negative direction in the relationship between overload, a sub-factor of technostress in technology- based self-service (TBSS), and intention to accept technology. This study attempted to provide differentiated implications for the development direction of airline technology-based self-service by reducing factors that can cause overload on the user side of airline technology-based self-service that are continuously developing in the future and suggesting efficient management measures for technology acceptance.