상업용 부동산의 지역별 가격결정 요인 비교 분석– 서울시 강남ㆍ강북지역 사례–

This study aimed to analyze the factors affecting sales prices of commercial real estates, from 2006 to 2022, using six boroughs (Gangnam, Seocho, Songpa, Mapo, Yongsan, and Seongdong-gu) with a high concentration of commercial real estates in Seoul. Web scraping, a big data collection technique, was utilized to obtain real transaction price data of commercial real estates. The hedonic price model, including building characteristics, land characteristics, location, and accessibility factors, was employed. First, building characteristics floor area ratio and building coverage ratio were shown to be important variables for price determination in the Gangnam area, but building coverage ratio does not affect sales prices of commercial real estates in the Gangbuk area. Second, land characteristics in both Gangnam and Gangbuk areas were shown to have a higher impact on business, commercial, and industrial use than residential use. Third, location characteristics, road accessibility, and subway accessibility were found to have significant impacts on transaction prices. Finally, based on the absolute magnitude of the coefficients, the commercial area, floor area ratio, and subway accessibility variables are higher in the Gangnam area, and the commercial, general commercial, and office variables are higher in the Gangbuk area. The results suggest that market participants and policymakers should consider regional characteristics when forecasting prices and establishing policies related to commercial real estates.