스마트 축산 유통활성화를 위한 소포장 브랜드패키지 개발에 관한 연구 -계란 포장 구조를 중심으로

As the number of single-person households increases, the online market expands, and the livestock distribution market is rapidly changing in line with the rapidly changing consumer market. Livestock product marketing is being studied as an important task for the development of various products differentiated from existing livestock products as the market is subdivided, customer needs are diversified. Differentiated parcels are needed to revitalize smart livestock distribution in the local market to meet the purchasing needs of livestock consumers who value freshness and to secure competitiveness in the livestock market. Packaging design is the first target that consumers meet at the time of purchase. Since it is important to induce consumers' desire to purchase products in marketing, it is necessary to develop a new consumer-oriented packaging method and packaging unit from the distribution-oriented packaging unit in the past. This study conducted a consumer survey on the type and method of purchase to propose small packages of eggs, which have been recognized by consumers as excellent livestock products with good quality protein and various nutrients. As a result of the consumer survey, a packaging method containing eggs of various sizes, a packaging unit of 6 to 7 units per person, and a sealing type packaging method that does not cause moisture to evaporate were preferred. As a result of the study, the current status of egg purchases desired by consumers was analyzed, and a new type of parcel packaging design was proposed to revitalize smart livestock distribution in future new industries. Through this study, it is expected to help understand the changing current status of the livestock market and revitalize consumer-oriented smart livestock distribution.