콘텐츠 산업 투자 필요분야 도출을 통한 모태펀드 문화계정 개선 방안 연구

The purpose of this study is to propose a policy plan to revitalize the Culture Account of 'Fund of Funds(FoF)' by identifying the necessary investment areas according to the current status of the content industry and policy demands. To achieve this, we used a mixed methods approach, conducting both topic modeling and expert interviews, and analyzing them together. In other words, considering the current state of the content investment market, we derived investment fields that can be considered as core investment fields suitable for the current time, centered on the culture account of FoF. As a result, five investment areas were selected: overseas investment in content, core IP investment in content, leading company-led investment in content, company/equity investment in content, and ESG investment in content, and based on these, we proposed improvement measures for the effective operation of the culture account of FoF. This study identifies key investment areas in the content field and provides policy directions to solve the inherent problems the culture account of FoF, such as low expected returns and investment attractiveness. This study also contributes to the literature in terms of methodology by identifying promising areas for policy through a mixed methods approach utilizing both qualitative and quantitative methodologies.