인공지능을 활용한 시각디자인 플랫폼의 사용자 경험 연구 : 알리바바 클라우드(Alibaba Cloud) 계열의 창업 플랫폼을 중심으로

Recently, AI visual design has been developing rapidly, and AI platforms to solve design needs of start-up companies are also increasing. Therefore, this study was conducted in terms of user experience on 4 AI visual design platforms of Alibaba Cloud, a leading Chinese AI company. We selected Smart Logo Design 2.0, ATOMs Design, POSTER Online Editor, and DataV as the research target platforms, analyzed the platform usage methods and processes, and analyzed 15 aspects from previous researchers' user experience projects as evaluation factors. The platform under study presents positive factors in most aspects. First, in terms of aesthetics, the four platforms can basically meet the needs of start-ups, but Smart Logo Design 2.0 has a low level of intelligence in design pattern and color selection and lacks maturity. The other three platforms demonstrate excellent user experience in both basic and presentation elements. Second, in terms of utility, Smart Logo Design 2.0 received high ratings in both useful and usable factors. However, ATOMs design and POSTER online editor are lacking in accessibility, and both of these platforms belong to generative design platforms and show different results in terms of utility, requiring further analysis. The export formats currently supported by DataV are limited, so there is a certain level of shortcoming in its effectiveness. Third, in terms of meaning, all four platforms received high evaluations in terms of the value of demand factors. Therefore, the research results conclude that the user experience of the AI visual design platform is mainly influenced by aesthetic, utility, and semantic. Excellent platform and design results can attract users, valuable design services can increase user satisfaction, and active innovation can increase users' platform loyalty. Based on the results, we hope that it will be used as important basic data for the development of AI visual design platform in the future.