글로벌 OTT 기업의 M&A 전략의 비교분석: C-P-N-D 차원의 목적을 중심으로

This study analyzed the merger and acquisition of global OTT companies that occurred from 2006 to early 2023 through two research questions. First, this study analyzed the characteristics of media-related acquisitions of global OTT companies. As a result of the analysis, it was found that there was the company that sold or spun off the acquired companies due to the financial burden of the large acquisitions, and the company that stopped the acquisition activities due to the same resaon. It also revealed companies with unique principles of acquisition strategy, a company that built its current major business sector through acquisitions, a company that focused on acquiring overseas terrestrial broadcasters, and a company that focused on acquiring game companies. Second, the purpose of global OTT companies' OTT-related acquisition was analyzed at the level of content-platform-network-device. It was found that content-level acquisitions appeared in most companies, and platform-level acquisitions appeared in all companies. And it was found that network-level acquisitions and device-level acquisitions appeared only in a small number of companies. In addition, based on the results of this empirical analysis, a model for the purpose of acquisition and merger at the content-platform-network-device level was derived.