메타버스 원격 실재감이 사용 만족에 미치는 영향: 몰입감과 즐거움의 이중 매개효과 검증

Recently, companies are using metaverse platforms for brand promotion and marketing, virtual meetings, education and training, and customer service, and are investing a lot of time and money to expand various services into the metaverse and connect them to business, providing new customer experiences that have not been experienced before. In this situation, this study focuses on the remote presence of metaverse and aims to verify whether immersion and enjoyment play a dual mediating role in the relationship between metaverse remote presence and user satisfaction. For this purpose, a survey was conducted among 214 college students from C University in Chungbuk Province, and after removing meaningless and insincere responses, 191 questionnaires were used for the final analysis. To test the proposed hypotheses, frequency analysis and descriptive statistics were conducted using SPSS Statistics 24.0, and the mediating effect analysis was conducted using Process macro suggested by Hayes (2013), and bootstrapping was conducted to check the significance of the mediating effect. The results of the study showed that higher metaverse remote presence was associated with higher user satisfaction, and the mediating variables, immersion and enjoyment, had a significant dual mediating effect between metaverse remote presence and user satisfaction. Therefore, this study confirms that remote presence in the metaverse is an important predictor of user satisfaction and, at the same time, confirms that immersion and enjoyment play a dual mediating role in the relationship between remote presence and user satisfaction, providing important implications for both academia and practice.